Case studies
How we've helped clients in many sectors.
Unlike most creativity courses that focus only on idea generation and design courses that focus only on refining existing ideas, this course teaches you a diverse set of tools within a complete roadmap that takes you from problem identification to ideation to implementation to commercialization.
BMGI’s Innovation and Design Tools course follows a systematic innovation roadmap, D4 (Define, Discover, Develop and Demonstrate), shown below. D4 helps you identify unmet customer needs, generate ideas to fulfill those needs, analyze the most promising solutions and test the end product/process. It enables you to do this within a purely innovation context, or as an enabler to your Lean Six Sigma program or project.
Your structured methodology to innovate

This course offers you the opportunity to work on a real business issue with guidance from the innovation experts behind The Innovator’s Toolkit: 50+ Techniques for Predictable and Sustainable Organic Growth (Wiley). As a participant, you’ll learn the authors’ unique approach for innovating and designing new products, processes and business models.
Techniques learned and applied in this course include but are not limited to:
| Define | Discover | Develop | Demonstrate |
| Jobs To Be Done | Resource Optimization | Function Structure | Mistake Proofing |
| Outcome Expectations | Random Stimulus | TILMAG | Prototyping & Piloting |
| Ideal Innovation | Imaginary Brainstorming | Morphological Matrix | |
| Job Scoping | Structured Abstraction | ||
| Kirton Adaption Innovation | Concept Tree | ||
| Nine Windows | Six Thinking Hats |

Upon completion of this course, participants will be able to:
Pre-class reading assignment
You’ll learn Innovation and Design tools in a focused workshop environment—complete with interactive lecture, practice exercises for each and every tool, enlightening simulations and individualized mentoring on your real problems and challenges.
Like all BMGI courses, this course has a hands-on, applied focus. You’ll practice solving mini problems and case studies throughout the five days, repeatedly, with your instructor’s guidance. Then, at the end of the course, you’ll solve a bigger problem, enabling you to apply the full spectrum of thinking and tools across the D4 innovation-design continuum.
BMGI expert instructors are interesting and engaging, transferring knowledge from a thorough and deep set of course content. Although this course has a standard curriculum, instructors will deviate from designated topics when necessary to meet the individual needs of participants (with respect to their various industry types and working environments).
Further, participants spend portions of the workshop sharing their unique perspectives, problems, projects and best practices. Such peer-to-peer learning enables students to extract even more value from the experience.